Beyond the Trend Cycle: Turning Creativity Into Commercial Value
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KFC Is Dropping Pepsi After 37 Years. Why Coca-Cola Is Getting More Than a Soda Deal
After decades with PepsiCo, the fast-food giant is making a massive beverage switch. Here is why the multi-market deal is
Charges Against Timothy Busfield for Child Sex Abuse Tossed by Judge
Actor and director Timothy Busfield is no longer under indictment for criminal sexual contact with a child, the Associated Press
Travis and Jason Kelce’s Garage Beer Lands $20 Million as Craft Brewers Pull Back
The celebrity-backed light lager will use a new revolving credit line to expand its product lineup and enter new markets
Wendy’s Closed Nearly 300 U.S. Restaurants in Months. Here’s What’s Behind the Collapse
An expert analysis of why promotional programs are failing, traffic is plunging, and why the franchise system is shrinking faster
Katie Zacharia’s 5-Day White House Flameout Is a Brutal Branding Lesson for Every Founder
A real law degree wasn’t enough, and the reason it wasn’t is a warning for anyone who’s ever stretched a
Elizabeth Holmes and Billy Evans Invited Nathan Fielder Into Their Home. Then the Profit Demands Began
A surprising negotiation became part of the film after Billy Evans allegedly sought a share of its profits.
At $50 Off, the Base iPad Is Back Down to Its Prime Day Price
The base iPad is back down to $399 at Amazon, matching the retailer’s $50 discount during its Prime Big Deal Days
Workers Who Fear Their Jobs Are Disappearing Start Behaving Badly, a New Study Finds
New research shows that employees who fear their occupations are disappearing may rationalize misconduct, from slacking off to stealing a
Kendall Jenner’s 818 Tequila Grew 73 Percent as Its Category Shrunk. Gen Z May Explain Why
The brand’s success is challenging the narrative that Gen Z has lost interest in alcohol.