Customer Value Matters More Than AI Hype. Investors Explain Why Build an AI product people actually pay for.
What a 19-Cent Bic Pen Can Teach You About the Psychology of Desire What does a 19-cent Bic pen have in common with Hermès? Learn why consumer brands need to stop selling benefits
Meta’s AI Can Ban Accounts. Here’s What Businesses Need to Know About the Human Backstop Your account. Their algorithm. Good luck appealing.
Could a Video Game Treat Childhood ADHD? 3 Studies Point to a Complicated Answer Three studies offer different answers on game-based ADHD treatment, from improved attention scores to results that were no better than
Experts on Surveillance Pricing Explain How to Beat the Bots and Get the Best Deal Retailers can tailor prices using your data, location, and shopping behavior. Consumer advocates recommend six practical ways to find a
A Customer Filmed Himself Throwing a Cheesesteak at a Restaurant Employee. Then His Own Video Gave Him Away The owner said the customer’s digital footprint helped the restaurant identify him after he fled the scene. The incident highlights
Peet’s Could Have Guarded Its Coffee Secrets From Starbucks. Instead, It Helped Build a Giant By teaching future competitors, experts say the Peet’s founder allowed his philosophy of quality to travel further than his company.
5 Startup Ideas for Introverts That Reward Focus and Independent Work Hate networking events? You’re not alone. These startup ideas play to the natural strengths of introverts.
Apple and Google Both Want to Rule the Classroom. The Tide Is Turning for 1 of Them Schools are weighing the cost of maintaining Chromebooks versus leasing MacBook Neos. Here’s how it all adds up.
Successful at Work but Struggling Everywhere Else? Try This 7-Part Life Audit Author Ben Meer’s Life Engine Audit shows leaders where to focus before an overlooked problem begins affecting everything else.