Your Customer’s Location Doesn’t Tell You Who They Are
Reaching the right audience is only the first step. Send customers somewhere they can shop.
Need to Solve a Problem? Neuroscience Says Try the Jack Reacher Method
Granted, ‘Reacher Method’ is my term for it–but science says it works.
Dolly Parton’s $450 Million Estate Fight Isn’t Really About the Money
Dolly Parton’s nephew and manager are battling over control of her $450 million estate. The messy case is a warning
Spirit Halloween Opens 1,550 Stores, Then Closes Almost All of Them. There’s a Lesson for Your Business
Your overhead could use a Halloween disappearing act.
What Losing My Biggest Customer Taught Me About Building a Bulletproof Business
Getting the dreaded offboarding email from your largest account stings. But it can also be the exact catalyst you need
Founders Are Giving Away More Equity Than They Should. Here’s How to Protect Yours
The steepest dilution is not at Series A. It’s the stage before it.
Steven Bartlett Hired Someone With No Experience. She Became One of His Best Employees
Don’t hire the résumé. Hire the person.
Hey Meatbags! Stop Being So Mean To Your AI
We shouldn’t be mean to machines, but here’s what we should do instead
Chatbots Can See Your Bank Accounts. This Fintech Founder Says There Are 2 Things They Still Can’t Do
Investors and analysts are connecting financial information to AI models and turning to them for money questions, but is AI
5 Legal Mistakes That Can Haunt a Startup After Launch
These early legal decisions can come back to haunt a business once customers and investors are involved.