{"id":10464,"date":"2026-09-10T15:00:00","date_gmt":"2026-09-10T12:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/09\/10\/cat-pee-was-the-billion-dollar-business-nobody-saw-coming\/"},"modified":"2026-09-10T15:00:00","modified_gmt":"2026-09-10T12:00:00","slug":"cat-pee-was-the-billion-dollar-business-nobody-saw-coming","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/09\/10\/cat-pee-was-the-billion-dollar-business-nobody-saw-coming\/","title":{"rendered":"Cat Pee Was the Billion-Dollar Business Nobody Saw Coming"},"content":{"rendered":"<p>Founder Daniel Rotman raised little money, hired cautiously, and built around a practical product instead of growth-at-all-costs. The result was a $1.4 billion acquisition by Mars.<\/p>","protected":false},"excerpt":{"rendered":"<p>Founder Daniel Rotman raised little money, hired cautiously, and built around a practical product instead of growth-at-all-costs. The result was a $1.4 billion acquisition by Mars.<\/p>\n","protected":false},"author":1,"featured_media":10465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/10464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=10464"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/10464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/10465"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=10464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=10464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=10464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}