{"id":10602,"date":"2026-09-11T12:00:00","date_gmt":"2026-09-11T09:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/09\/11\/creators-dont-just-want-brand-deals-anymore-they-want-equity\/"},"modified":"2026-09-11T12:00:00","modified_gmt":"2026-09-11T09:00:00","slug":"creators-dont-just-want-brand-deals-anymore-they-want-equity","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/09\/11\/creators-dont-just-want-brand-deals-anymore-they-want-equity\/","title":{"rendered":"Creators Don\u2019t Just Want Brand Deals Anymore. They Want Equity"},"content":{"rendered":"<p>Equity can give creators a stake in the value they help build, but only when both sides are clear about the work, expectations, and risk involved.<\/p>","protected":false},"excerpt":{"rendered":"<p>Equity can give creators a stake in the value they help build, but only when both sides are clear about the work, expectations, and risk involved.<\/p>\n","protected":false},"author":1,"featured_media":10603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/10602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=10602"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/10602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/10603"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=10602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=10602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=10602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}