{"id":10826,"date":"2026-09-14T12:00:00","date_gmt":"2026-09-14T09:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/09\/14\/a-2-month-old-cereal-startup-is-outselling-every-breakfast-brand-at-target\/"},"modified":"2026-09-14T12:00:00","modified_gmt":"2026-09-14T09:00:00","slug":"a-2-month-old-cereal-startup-is-outselling-every-breakfast-brand-at-target","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/09\/14\/a-2-month-old-cereal-startup-is-outselling-every-breakfast-brand-at-target\/","title":{"rendered":"A 2-Month-Old Cereal Startup Is Outselling Every Breakfast Brand at Target"},"content":{"rendered":"<p>Backflip becomes the latest better-for-you startup to make a major play for the kids\u2019 food.<\/p>","protected":false},"excerpt":{"rendered":"<p>Backflip becomes the latest better-for-you startup to make a major play for the kids\u2019 food.<\/p>\n","protected":false},"author":1,"featured_media":10827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/10826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=10826"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/10826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/10827"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=10826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=10826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=10826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}