{"id":11307,"date":"2026-09-17T15:00:00","date_gmt":"2026-09-17T12:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/09\/17\/poppi-went-viral-before-it-was-ready\/"},"modified":"2026-09-17T15:00:00","modified_gmt":"2026-09-17T12:00:00","slug":"poppi-went-viral-before-it-was-ready","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/09\/17\/poppi-went-viral-before-it-was-ready\/","title":{"rendered":"Poppi Went Viral Before It Was Ready"},"content":{"rendered":"<p>A single TikTok took Poppi from barely selling on Amazon to $100,000 in sales overnight. Founders Allison and Stephen Ellsworth explain why they chose to move fast, spend aggressively, and figure out the infrastructure later rather than let the momentum disappear.<\/p>","protected":false},"excerpt":{"rendered":"<p>A single TikTok took Poppi from barely selling on Amazon to $100,000 in sales overnight. Founders Allison and Stephen Ellsworth explain why they chose to move fast, spend aggressively, and figure out the infrastructure later rather than let the momentum disappear.<\/p>\n","protected":false},"author":1,"featured_media":11308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/11307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=11307"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/11307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/11308"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=11307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=11307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=11307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}