{"id":11779,"date":"2026-09-22T12:00:00","date_gmt":"2026-09-22T09:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/09\/22\/ju-rhyu-sold-hero-cosmetics-for-630-million-her-next-bet-is-a-daily-sunscreen-brand\/"},"modified":"2026-09-22T12:00:00","modified_gmt":"2026-09-22T09:00:00","slug":"ju-rhyu-sold-hero-cosmetics-for-630-million-her-next-bet-is-a-daily-sunscreen-brand","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/09\/22\/ju-rhyu-sold-hero-cosmetics-for-630-million-her-next-bet-is-a-daily-sunscreen-brand\/","title":{"rendered":"Ju Rhyu Sold Hero Cosmetics for $630 Million. Her Next Bet Is a Daily Sunscreen Brand"},"content":{"rendered":"<p>With a nine-person team and a single $24 product, the entrepreneur is taking a measured approach to the crowded suncare market.<\/p>","protected":false},"excerpt":{"rendered":"<p>With a nine-person team and a single $24 product, the entrepreneur is taking a measured approach to the crowded suncare market.<\/p>\n","protected":false},"author":1,"featured_media":11780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/11779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=11779"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/11779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/11780"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=11779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=11779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=11779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}