{"id":12148,"date":"2026-09-24T18:00:00","date_gmt":"2026-09-24T15:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/09\/24\/apothekarys-answer-to-a-crowded-market-stop-selling-only-supplements\/"},"modified":"2026-09-24T18:00:00","modified_gmt":"2026-09-24T15:00:00","slug":"apothekarys-answer-to-a-crowded-market-stop-selling-only-supplements","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/09\/24\/apothekarys-answer-to-a-crowded-market-stop-selling-only-supplements\/","title":{"rendered":"Apoth\u00e9kary\u2019s Answer to a Crowded Market: Stop Selling Only Supplements"},"content":{"rendered":"<p>Shizu Okusa says founders have to keep creating before customers know exactly what to ask for. For Apoth\u00e9kary, that meant building a Kyoto retreat around the brand\u2019s Japanese heritage and plant-medicine roots.<\/p>","protected":false},"excerpt":{"rendered":"<p>Shizu Okusa says founders have to keep creating before customers know exactly what to ask for. For Apoth\u00e9kary, that meant building a Kyoto retreat around the brand\u2019s Japanese heritage and plant-medicine roots.<\/p>\n","protected":false},"author":1,"featured_media":12149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/12148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=12148"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/12148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/12149"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=12148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=12148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=12148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}