{"id":12435,"date":"2026-09-27T00:35:46","date_gmt":"2026-09-26T21:35:46","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/09\/27\/databricks-is-putting-its-name-on-cals-football-field-the-22-8-million-bet-is-much-bigger-than-college-sports\/"},"modified":"2026-09-27T00:35:46","modified_gmt":"2026-09-26T21:35:46","slug":"databricks-is-putting-its-name-on-cals-football-field-the-22-8-million-bet-is-much-bigger-than-college-sports","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/09\/27\/databricks-is-putting-its-name-on-cals-football-field-the-22-8-million-bet-is-much-bigger-than-college-sports\/","title":{"rendered":"Databricks is Putting Its Name on Cal\u2019s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports."},"content":{"rendered":"<p>The AI data platform startup\u2019s first college athletics sponsorship puts its brand on national television, and brings it back to the university where it started.<\/p>","protected":false},"excerpt":{"rendered":"<p>The AI data platform startup\u2019s first college athletics sponsorship puts its brand on national television, and brings it back to the university where it started.<\/p>\n","protected":false},"author":1,"featured_media":12436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/12435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=12435"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/12435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/12436"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=12435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=12435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=12435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}