{"id":12818,"date":"2026-09-30T12:00:00","date_gmt":"2026-09-30T09:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/09\/30\/this-bedding-brand-hit-100-million-in-9-months-now-its-founders-are-chasing-1-billion\/"},"modified":"2026-09-30T12:00:00","modified_gmt":"2026-09-30T09:00:00","slug":"this-bedding-brand-hit-100-million-in-9-months-now-its-founders-are-chasing-1-billion","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/09\/30\/this-bedding-brand-hit-100-million-in-9-months-now-its-founders-are-chasing-1-billion\/","title":{"rendered":"This Bedding Brand Hit $100 Million in 9 Months. Now Its Founders Are Chasing $1 Billion"},"content":{"rendered":"<p>Chad Keller and Jay Yue break down their self-funded, profitable company Mellow Sleep\u2019s growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chad Keller and Jay Yue break down their self-funded, profitable company Mellow Sleep\u2019s growth.<\/p>\n","protected":false},"author":1,"featured_media":12819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/12818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=12818"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/12818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/12819"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=12818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=12818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=12818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}