{"id":12979,"date":"2026-10-01T00:49:14","date_gmt":"2026-09-30T21:49:14","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/01\/brands-keep-hiring-creators-for-reach-virgin-is-betting-100000-on-something-more-valuable\/"},"modified":"2026-10-01T00:49:14","modified_gmt":"2026-09-30T21:49:14","slug":"brands-keep-hiring-creators-for-reach-virgin-is-betting-100000-on-something-more-valuable","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/01\/brands-keep-hiring-creators-for-reach-virgin-is-betting-100000-on-something-more-valuable\/","title":{"rendered":"Brands Keep Hiring Creators for Reach. Virgin Is Betting $100,000 on Something More Valuable"},"content":{"rendered":"<p>Creator partnerships are moving beyond sponsored posts. Companies can gain more value by investing in talent, trust, and longer-term relationships together.<\/p>","protected":false},"excerpt":{"rendered":"<p>Creator partnerships are moving beyond sponsored posts. Companies can gain more value by investing in talent, trust, and longer-term relationships together.<\/p>\n","protected":false},"author":1,"featured_media":12980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/12979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=12979"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/12979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/12980"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=12979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=12979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=12979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}