{"id":13316,"date":"2026-10-03T17:00:00","date_gmt":"2026-10-03T14:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/03\/what-a-19-cent-bic-pen-can-teach-you-about-the-psychology-of-desire\/"},"modified":"2026-10-03T17:00:00","modified_gmt":"2026-10-03T14:00:00","slug":"what-a-19-cent-bic-pen-can-teach-you-about-the-psychology-of-desire","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/03\/what-a-19-cent-bic-pen-can-teach-you-about-the-psychology-of-desire\/","title":{"rendered":"What a 19-Cent Bic Pen Can Teach You About the Psychology of Desire"},"content":{"rendered":"<p>What does a 19-cent Bic pen have in common with Herm\u00e8s? Learn why consumer brands need to stop selling benefits and start romancing the production story.<\/p>","protected":false},"excerpt":{"rendered":"<p>What does a 19-cent Bic pen have in common with Herm\u00e8s? Learn why consumer brands need to stop selling benefits and start romancing the production story.<\/p>\n","protected":false},"author":1,"featured_media":13317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/13316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=13316"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/13316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/13317"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=13316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=13316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=13316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}