{"id":13648,"date":"2026-10-06T22:00:00","date_gmt":"2026-10-06T19:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/06\/why-your-personal-brand-is-worth-more-than-you-think-and-how-to-protect-it\/"},"modified":"2026-10-06T22:00:00","modified_gmt":"2026-10-06T19:00:00","slug":"why-your-personal-brand-is-worth-more-than-you-think-and-how-to-protect-it","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/06\/why-your-personal-brand-is-worth-more-than-you-think-and-how-to-protect-it\/","title":{"rendered":"Why Your Personal Brand Is Worth More Than You Think (and How to Protect It)"},"content":{"rendered":"<p>From 3D packaging rights to sponsorship maps, M&amp;A counsel Alexa Steinberg breaks down how founder-led brands protect their equity.<\/p>","protected":false},"excerpt":{"rendered":"<p>From 3D packaging rights to sponsorship maps, M&amp;A counsel Alexa Steinberg breaks down how founder-led brands protect their equity.<\/p>\n","protected":false},"author":1,"featured_media":13649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/13648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=13648"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/13648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/13649"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=13648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=13648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=13648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}