{"id":13805,"date":"2026-10-07T23:00:00","date_gmt":"2026-10-07T20:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/07\/the-nhl-tried-to-win-over-heated-rivalry-fans-with-hot-for-hockey-ad-campaign-now-its-backtracking-amid-backlash\/"},"modified":"2026-10-07T23:00:00","modified_gmt":"2026-10-07T20:00:00","slug":"the-nhl-tried-to-win-over-heated-rivalry-fans-with-hot-for-hockey-ad-campaign-now-its-backtracking-amid-backlash","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/07\/the-nhl-tried-to-win-over-heated-rivalry-fans-with-hot-for-hockey-ad-campaign-now-its-backtracking-amid-backlash\/","title":{"rendered":"The NHL Tried to Win Over \u2018Heated Rivalry\u2019 Fans With \u2018Hot for Hockey\u2019 Ad Campaign. Now It\u2019s Backtracking Amid Backlash"},"content":{"rendered":"<p>The ad campaign drew criticism as the league continues to wrestle with how to appeal to an unexpected new group of fans.<\/p>","protected":false},"excerpt":{"rendered":"<p>The ad campaign drew criticism as the league continues to wrestle with how to appeal to an unexpected new group of fans.<\/p>\n","protected":false},"author":1,"featured_media":13806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/13805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=13805"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/13805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/13806"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=13805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=13805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=13805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}