{"id":14488,"date":"2026-10-13T22:42:44","date_gmt":"2026-10-13T19:42:44","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/13\/after-a-1-95-billion-sale-allison-ellsworth-is-launching-jetty-it-wont-compete-with-poppi\/"},"modified":"2026-10-13T22:42:44","modified_gmt":"2026-10-13T19:42:44","slug":"after-a-1-95-billion-sale-allison-ellsworth-is-launching-jetty-it-wont-compete-with-poppi","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/13\/after-a-1-95-billion-sale-allison-ellsworth-is-launching-jetty-it-wont-compete-with-poppi\/","title":{"rendered":"After a $1.95 Billion Sale, Allison Ellsworth Is Launching Jetty. It Won\u2019t Compete With Poppi"},"content":{"rendered":"<p>The Poppi co-founder is using social media  to build an audience ahead of launch day. The strategy seems to be working. <\/p>","protected":false},"excerpt":{"rendered":"<p>The Poppi co-founder is using social media to build an audience ahead of launch day. The strategy seems to be working.<\/p>\n","protected":false},"author":1,"featured_media":14489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-14488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/14488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=14488"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/14488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/14489"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=14488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=14488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=14488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}