{"id":14914,"date":"2026-10-16T23:10:44","date_gmt":"2026-10-16T20:10:44","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/16\/kendall-jenners-818-tequila-grew-73-percent-as-its-category-shrunk-gen-z-may-explain-why\/"},"modified":"2026-10-16T23:10:44","modified_gmt":"2026-10-16T20:10:44","slug":"kendall-jenners-818-tequila-grew-73-percent-as-its-category-shrunk-gen-z-may-explain-why","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/16\/kendall-jenners-818-tequila-grew-73-percent-as-its-category-shrunk-gen-z-may-explain-why\/","title":{"rendered":"Kendall Jenner\u2019s 818 Tequila Grew 73 Percent as Its Category Shrunk. Gen Z May Explain Why"},"content":{"rendered":"<p>The brand\u2019s success is challenging the narrative that Gen Z has lost interest in alcohol.<\/p>","protected":false},"excerpt":{"rendered":"<p>The brand\u2019s success is challenging the narrative that Gen Z has lost interest in alcohol.<\/p>\n","protected":false},"author":1,"featured_media":14915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-14914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/14914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=14914"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/14914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/14915"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=14914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=14914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=14914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}