{"id":15520,"date":"2026-10-21T21:33:14","date_gmt":"2026-10-21T18:33:14","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/21\/oura-was-losing-money-then-it-discovered-who-was-really-driving-its-growth\/"},"modified":"2026-10-21T21:33:14","modified_gmt":"2026-10-21T18:33:14","slug":"oura-was-losing-money-then-it-discovered-who-was-really-driving-its-growth","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/21\/oura-was-losing-money-then-it-discovered-who-was-really-driving-its-growth\/","title":{"rendered":"Oura Was Losing Money. Then It Discovered Who Was Really Driving Its Growth"},"content":{"rendered":"<p>Oura chief commercial officer Dorothy Kilroy mades some strategic changes to flip the wearable company\u2019s customer demographic\u2014and it really paid off.<\/p>","protected":false},"excerpt":{"rendered":"<p>Oura chief commercial officer Dorothy Kilroy mades some strategic changes to flip the wearable company\u2019s customer demographic\u2014and it really paid off.<\/p>\n","protected":false},"author":1,"featured_media":15521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-15520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/15520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=15520"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/15520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/15521"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=15520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=15520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=15520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}