{"id":16311,"date":"2026-10-28T14:24:44","date_gmt":"2026-10-28T11:24:44","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/28\/the-industry-is-almost-certainly-leaving-significant-revenue-on-the-table\/"},"modified":"2026-10-28T14:24:44","modified_gmt":"2026-10-28T11:24:44","slug":"the-industry-is-almost-certainly-leaving-significant-revenue-on-the-table","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/28\/the-industry-is-almost-certainly-leaving-significant-revenue-on-the-table\/","title":{"rendered":"\u2018The industry is almost certainly leaving significant revenue on the table.\u2019"},"content":{"rendered":"<p>Vevo\u2019s EVP of Content, Programming and Marketing, JP Evangelista, discusses the power of nostalgia, the opportunities for the future of music video and why the commercial infrastructure around short-form video needs overhauling\u2026<\/p>\n<p><a href=\"https:\/\/www.musicbusinessworldwide.com\/the-industry-is-almost-certainly-leaving-significant-revenue-on-the-table\/\" rel=\"nofollow\">Source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Vevo\u2019s EVP of Content, Programming and Marketing, JP Evangelista, discusses the power of nostalgia, the opportunities for the future of music video and why the commercial infrastructure around short-form video needs overhauling\u2026 Source<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-16311","post","type-post","status-publish","format-standard","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/16311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=16311"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/16311\/revisions"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=16311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=16311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=16311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}