{"id":16402,"date":"2026-10-28T16:43:34","date_gmt":"2026-10-28T13:43:34","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/28\/pelican-built-a-cult-brand-now-its-chasing-a-bigger-audience\/"},"modified":"2026-10-28T16:43:34","modified_gmt":"2026-10-28T13:43:34","slug":"pelican-built-a-cult-brand-now-its-chasing-a-bigger-audience","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/28\/pelican-built-a-cult-brand-now-its-chasing-a-bigger-audience\/","title":{"rendered":"Pelican Built a Cult Brand. Now It\u2019s Chasing a Bigger Audience."},"content":{"rendered":"<p>Pelican made its name with nearly indestructible cases for people who really need them. Now the company is betting that creators\u2014and the people who follow them\u2014can turn a professional tool into a much bigger consumer business.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pelican made its name with nearly indestructible cases for people who really need them. Now the company is betting that creators\u2014and the people who follow them\u2014can turn a professional tool into a much bigger consumer business.<\/p>\n","protected":false},"author":1,"featured_media":16403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-16402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/16402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=16402"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/16402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/16403"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=16402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=16402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=16402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}