{"id":16576,"date":"2026-10-29T16:00:00","date_gmt":"2026-10-29T13:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/10\/29\/forrester-expects-marketers-to-scale-back-a-third-of-their-ai-projects-next-year-decide-which-third-before-finance-does\/"},"modified":"2026-10-29T16:00:00","modified_gmt":"2026-10-29T13:00:00","slug":"forrester-expects-marketers-to-scale-back-a-third-of-their-ai-projects-next-year-decide-which-third-before-finance-does","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/10\/29\/forrester-expects-marketers-to-scale-back-a-third-of-their-ai-projects-next-year-decide-which-third-before-finance-does\/","title":{"rendered":"Forrester Expects Marketers to Scale Back a Third of Their AI Projects Next Year. Decide Which Third Before Finance Does"},"content":{"rendered":"<p>As usage-based pricing replaces flat software seats, finance teams are coming for enterprise AI budgets. Here is how marketing leaders can audit their stack before the CFO makes the call for them.<\/p>","protected":false},"excerpt":{"rendered":"<p>As usage-based pricing replaces flat software seats, finance teams are coming for enterprise AI budgets. Here is how marketing leaders can audit their stack before the CFO makes the call for them.<\/p>\n","protected":false},"author":1,"featured_media":16577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-16576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/16576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=16576"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/16576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/16577"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=16576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=16576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=16576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}