{"id":17585,"date":"2026-11-06T16:00:00","date_gmt":"2026-11-06T13:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/11\/06\/stop-treating-marketing-like-a-vending-machine\/"},"modified":"2026-11-06T16:00:00","modified_gmt":"2026-11-06T13:00:00","slug":"stop-treating-marketing-like-a-vending-machine","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/11\/06\/stop-treating-marketing-like-a-vending-machine\/","title":{"rendered":"Stop Treating Marketing Like a Vending Machine"},"content":{"rendered":"<p>If buyers take months or years to decide, grading marketing in 10-week windows guarantees you\u2019ll cut programs right before they pay off.<\/p>","protected":false},"excerpt":{"rendered":"<p>If buyers take months or years to decide, grading marketing in 10-week windows guarantees you\u2019ll cut programs right before they pay off.<\/p>\n","protected":false},"author":1,"featured_media":17586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-17585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/17585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=17585"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/17585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/17586"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=17585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=17585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=17585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}