{"id":18059,"date":"2026-11-10T21:00:00","date_gmt":"2026-11-10T18:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/11\/10\/pepper-got-rejected-by-vcs-for-targeting-small-chested-women-then-built-a-multi-million-dollar-brand\/"},"modified":"2026-11-10T21:00:00","modified_gmt":"2026-11-10T18:00:00","slug":"pepper-got-rejected-by-vcs-for-targeting-small-chested-women-then-built-a-multi-million-dollar-brand","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/11\/10\/pepper-got-rejected-by-vcs-for-targeting-small-chested-women-then-built-a-multi-million-dollar-brand\/","title":{"rendered":"Pepper Got Rejected by VCs for Targeting Small-Chested Women\u2014Then Built a Multi-Million-Dollar Brand"},"content":{"rendered":"<p>Co-founder Jaclyn Fu built a bra brand around small-chested women and proved that serving a niche exceptionally well can build a sizable business without burning venture capital.<\/p>","protected":false},"excerpt":{"rendered":"<p>Co-founder Jaclyn Fu built a bra brand around small-chested women and proved that serving a niche exceptionally well can build a sizable business without burning venture capital.<\/p>\n","protected":false},"author":1,"featured_media":18060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-18059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/18059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=18059"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/18059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/18060"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=18059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=18059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=18059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}