{"id":18303,"date":"2026-11-12T17:00:00","date_gmt":"2026-11-12T14:00:00","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2026\/11\/12\/bluelands-sarah-sarah-paiji-yoo-chose-slower-growth-then-the-company-grew-70\/"},"modified":"2026-11-12T17:00:00","modified_gmt":"2026-11-12T14:00:00","slug":"bluelands-sarah-sarah-paiji-yoo-chose-slower-growth-then-the-company-grew-70","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2026\/11\/12\/bluelands-sarah-sarah-paiji-yoo-chose-slower-growth-then-the-company-grew-70\/","title":{"rendered":"Blueland\u2019s Sarah Sarah Paiji Yoo Chose Slower Growth. Then the Company Grew 70%"},"content":{"rendered":"<p>The Blueland co-founder and CEO turned down bigger retail opportunities early on so the company could test, learn, and improve the product. Later, it cut more than $1 million a month in Facebook and Instagram spending as it pushed toward profitability.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Blueland co-founder and CEO turned down bigger retail opportunities early on so the company could test, learn, and improve the product. Later, it cut more than $1 million a month in Facebook and Instagram spending as it pushed toward profitability.<\/p>\n","protected":false},"author":1,"featured_media":18304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-18303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore"],"_links":{"self":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/18303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/comments?post=18303"}],"version-history":[{"count":0,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/posts\/18303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media\/18304"}],"wp:attachment":[{"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/media?parent=18303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/categories?post=18303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handoli.com\/index.php\/wp-json\/wp\/v2\/tags?post=18303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}