{"id":8670,"date":"2025-07-20T07:00:28","date_gmt":"2025-07-20T04:00:28","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2025\/07\/20\/salon-software-platform-boulevard-nearly-doubles-valuation-to-800m-with-80m-series-d\/"},"modified":"2025-07-20T07:00:28","modified_gmt":"2025-07-20T04:00:28","slug":"salon-software-platform-boulevard-nearly-doubles-valuation-to-800m-with-80m-series-d","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2025\/07\/20\/salon-software-platform-boulevard-nearly-doubles-valuation-to-800m-with-80m-series-d\/","title":{"rendered":"Salon Software Platform Boulevard Nearly Doubles Valuation To $800M With $80M Series D"},"content":{"rendered":"

Boulevard<\/a>, a business management software platform for self-care businesses, has raised $80 million in Series D funding led by JMI Equity<\/a>, the company announced on Thursday.<\/p>\n

The round values Los Angeles-based Boulevard at about $800 million post-money, CEO and co-founder Matt Danna<\/a> told Crunchbase News. That\u2019s \u201cnearly double\u201d the company\u2019s previous valuation at the time of its August 2022 $70 million Series C raise<\/a>, he said.<\/p>\n

Existing backers Index Ventures<\/a> and VMG Partners<\/a> also participated in the latest financing. Other existing investors include BoxGroup<\/a>, Bonfire Ventures<\/a> and Ludlow Ventures<\/a>. In total, Boulevard has raised about $188 million in funding since its 2016 inception.<\/p>\n

The company started as an online booking platform for salons and spas. It has evolved over time into an AI-driven SaaS platform that powers a number of functions for appointment-based self-care businesses, including scheduling, personalized text and e-mail marketing, and payment processing.<\/p>\n

Boulevard declined to reveal hard revenue figures, noting that it has seen \u201c500%-plus\u201d revenue growth since its 2022 funding round. More than 5,000 businesses \u2014 such as hair and nail salons, spas and medspas \u2014 use Boulevard, according to Danna. The company helps customers book more than 2 million appointments per month, and facilitates $5 billion in processed payments annually, he added.<\/p>\n

Finding growth<\/h2>\n
\"\"
Boulevard founders Matt Danna and Sean Stavropoulos.<\/figcaption><\/figure>\n

A \u201chuge\u201d driver of recent growth for Boulevard over the past three years has been going after the medspa market, according to Danna.<\/p>\n

Historically, medspas have operated on electronic medical record systems that focus on insurance coding and medical billing, he said.<\/p>\n

\u201cBut medspas often don\u2019t accept insurance anyway and want to provide an elevated patient experience, similar to what our salon and spa customers are able to provide to their clients,\u201d he said. \u201cIt\u2019s been three years since we really started going after the medspa market in earnest.\u201d<\/p>\n

Overall, the startup claims that it serves 15% of the U.S. medspa market, which amounted to an estimated $17 billion<\/a> in 2024.<\/p>\n

Boulevard\u2019s flagship product is called Precision Scheduling. That offering leverages machine learning and artificial intelligence to do things like analyze historical booking patterns, appointment durations, provider availability and sales forecasting \u201cto suggest the most efficient appointment times in a way that maximizes revenue for the business,\u201d Danna said.<\/p>\n

Presently, Boulevard has 375 employees.<\/p>\n

Backstory<\/h2>\n

Danna and co-founder Sean Stavropoulos<\/a>, who serves as the company\u2019s CTO, founded Boulevard after realizing the options to book salon appointments online was not readily available.<\/p>\n

Danna said he would tease Stavropoulos, who was a friend and co-worker at the time at another company, about being \u201cin desperate need of a haircut.\u201d<\/p>\n

\u201cWhenever I\u2019d give him a hard time about it, he\u2019d tell me he just kept forgetting to call his salon during the day,\u201d Danna recalls. \u201cThis was back in 2015, when you could book pretty much everything else online, so it didn\u2019t make sense to us that you couldn\u2019t book a haircut online.\u201d<\/p>\n

The pair started visiting salons and spas in the downtown Los Angeles area, posing as college students conducting a research project in an effort to discern the extent to which the businesses were or weren\u2019t using technology.<\/p>\n

\u201cWe came to learn that most of them did, in fact, have online booking systems that they were paying for, but they were so ill-suited to the very specific needs of their businesses that they just wouldn\u2019t use them,\u201d Danna recalls. \u201cThe more we learned, the more we realized we were onto something, and by 2016, Boulevard was officially born.\u201d<\/p>\n

Looking ahead, Boulevard plans to incorporate AI even further into its offering.<\/p>\n

\u201cWe feel as though there are countless revenue-optimizing use cases for AI within these self-care businesses,\u201d Danna said.<\/p>\n

Matt Emery<\/a>, partner at lead investor JMI Equity, told Crunchbase News via email that his firm viewed Boulevard as \u201ca clear leader in the self-care market with a best-in-class product and many of the characteristics of JMI\u2019s other leading vertical SaaS + payments businesses.\u201d<\/p>\n

Related Crunchbase query:<\/h2>\n