{"id":9013,"date":"2025-07-21T16:47:25","date_gmt":"2025-07-21T13:47:25","guid":{"rendered":"https:\/\/handoli.com\/index.php\/2025\/07\/21\/siri-with-chatgpt-a-modest-win-for-openai-apple-intelligence-is-limited-but-useful\/"},"modified":"2025-07-21T16:47:25","modified_gmt":"2025-07-21T13:47:25","slug":"siri-with-chatgpt-a-modest-win-for-openai-apple-intelligence-is-limited-but-useful","status":"publish","type":"post","link":"https:\/\/handoli.com\/index.php\/2025\/07\/21\/siri-with-chatgpt-a-modest-win-for-openai-apple-intelligence-is-limited-but-useful\/","title":{"rendered":"Siri with ChatGPT a Modest Win for OpenAI, Apple Intelligence is Limited But Useful"},"content":{"rendered":"
\n
\n
\"\"\/\n
\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p><\/a><\/figure>\n<\/div>\n

Apple\u2019s Worldwide Developer Conference (WWDC) has been somewhat disappointing in recent years. The company always seemed a bit astray from the cultural zeitgeist and more focused on feature extensions than innovation. WWDC 2024 also leaned heavily on feature enhancements, but it also hit the zeitgeist much better than in past years. <\/p>\n

There is a gap between AI interest among enterprises and everyday consumer AI use. Apple is looking to fill that gap with \u201cAI for the rest of us.\u201d <\/p>\n

\n

\u201cThis is AI for the rest of us, personal intelligence you can rely on at work, home, and everywhere in between.\u201d Craig Frederighi, Apple<\/p>\n<\/div>\n

Apple figured out great market positioning for its AI strategy. It doesn\u2019t have to be a world-leading innovator in AI research or advances. Instead, Apple can start by integrating AI into everyday activities. This will help consumers accumulate a lot of small AI wins while enterprises swing for the fences. Still, the features are more limited than they might appear. There are no opportunities for big wins among Apple users since the features are significantly constrained\u2026for now. <\/p>\n

Then again, this may be much ado about too little. The long lists of new Apple Intelligence features will only be made available starting from iPhone 15. There is likely some dependency on Apple silicon, but this is going to make many existing users unhappy. They will think it is a trick to entice users into upgrading their phones more frequently. <\/p>\n

OpenAI understood that consumer reach and everyday use cases were its Achilles heel. Google has a significant advantage in these areas. By becoming incorporated into Siri and presumably further enhancing the ChatGPT mobile app, OpenAI is attempting to solidify its early lead among consumers while also supporting novel activities that consumers wind up using smartphones for every day. <\/p>\n

Apple\u2019s Key AI Announcements<\/h2>\n

Nearly everything AI at WWDC was baked into Apple Intelligence. It should be made clear that none of this will be available until the fall when the beta is released. In addition, it is unclear whether older iPhone models will support Apple Intelligence. Access may require an upgrade. <\/p>\n